by Kevin Dwinnell | Jun 25, 2015 | Blog
User personas are often used to help guide product development and the marketing to support our business. They can be a valuable tool to any new product if used properly. A recent test published by Which Test Won, showed how user personas can also be used...
by Kevin Dwinnell | Jun 3, 2015 | Blog
Security questions are not a safe as we expect, which makes me a even more scared about “bank-level security” since they use this all the time. If you’re innovating in cyber security, check out this new study regarding the security of personal...
by Kevin Dwinnell | Apr 17, 2015 | Blog
Here are 10 easy steps to make sure you get value out of your value proposition. The value proposition is so important because it’s the compelling story of how you’re going to change the world. It’s also the core of your sales message and a CEO is selling all...
by Kevin Dwinnell | Aug 29, 2014 | Blog, Enemy of Innovation, Intrapreneurship
Enemies of innovation abound. While conformity is my current #1, it is not alone. And since I’ve already posted about the Top 4 Personal Enemies of Innovation, I realize the list will grow. The hierarchy is going to be irrelevant. Each enemy is a barrier to be...
by brooke | Aug 14, 2014 | Blog
With the rapid advance of technology, the traditional barrier to entry of almost all industries have tumbled. Incumbent enterprises are feeling the heat of these disruptive innovations and are reacting in three distinct ways: 1. Market disruption and leveraging the...
by Kevin Dwinnell | Aug 8, 2014 | Blog, Product Management
Your new product innovation will have a mobile component, that much is clear. What is less clear is whether or not to go full-bore into mobile development or find a more evolutionary path toward your mobile offering. The right path for your product and innovation is...
